Case study

About Framingos

Framingos is an online store with inspiring posters to brighten up your home or office. Serving up an amazing assortment for any room, from a kids’ bedroom to your home office, they help to transform a variety of interiors into vibrant and welcoming spaces.

The Story

Founded in 2020 by two friends with an e-commerce background, Harold van Hasselt and Koen van der Wal, who had always dreamed of running their own webshop, Framingos has become the ultimate destination for quirky abstract artwork, line drawings and inspiring quotes, with their posters printed on demand through Helloprint Create & Sell (that’s us).

Since making its recent debut Harold and Koen have harnessed all their knowledge in e-commerce and marketing to win the hearts of more than 60k followers on Instagram and make the highly convertible website. This has led them to ship hundreds of orders to customers in the Netherlands and all over Europe.

Choosing print on demand for success

When it came to choosing the products and business model for their business, from the very beginning, the co-founders knew it would be Print on Demand. Working full-time jobs, they wanted to start quickly, without big investments and risks, and get the print and shipping part covered by a trusted print partner. They approached Helloprint Create & Sell for a solution to automate and streamline the fulfilment processes. It was made through integration with the website they've built on the Shopify e-commerce platform.

"What I love about Helloprint Create & Sell is the freedom we get to focus on the things we do best - design and marketing - without worrying about fulfilment and shipping, where Helloprint does the job best. Another important factor for us was the possibility to expand the business model to new markets and ship worldwide, which is entirely painless with Helloprint Create & Sell and does not require the set-up of any new processes."

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What’s next for Framingos

After having spent the first years working on fully establishing the business in the Netherlands, the co-founders have ambitious expansion plans.

“We plan to grow our product offering with new types of posters and wall art products, like framed posters, plexiglass prints and wall stickers. It’s great that Helloprint Create & Sell has these types of products available for Print on Demand.

Helloprint Create & Sell has become a trusted partner for us, rather than just a supplier. Working together from the start, we’ve been really pleased not only with the print quality, but also with the delivery times and customer service we get. And we are happy to grow together. New markets are on the list for the upcoming years.”

Helloprint Create & Sell is core to the growth of our business model. It allows us to sell our posters on demand with full automation of the order process, printing and shipping. The quality is always great, and our customers are happy with timely deliveries.

Harold van Hasselt
Framingos Co-founder

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